dryobe® partners with British Rowing
We are proud to announce that dryrobe® has joined forces with British Rowing, who share our passion of encouraging outdoor lifestyles that are inclusive and life-enhancing.
Rowing has a proud history as one of GB’s most continuously successful Olympic sports producing World, Olympic and Paralympic champions from across the UK.
According to Sport England’s Active Lives survey, over 639,600 people row, indoor or on-water, each month. British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.
As part of the partnership, dryrobe® will supply custom dryrobe® Advance changing robes to senior Olympic and Paralympic athletes and to the new GB Beach Sprint team. Members of British Rowing will also benefit from an exclusive member discount on dryrobe® products.
dryrobe® are committed to supporting elite sports globally and we’re incredibly proud to partner with British Rowing in support of the team’s Olympic and Paralympic aspirations.
Built with performance at its core, the dryrobe® Advance has been designed to provide warmth quickly and improve recovery after getting out of cold water. The fast-drying lining enables athletes to train throughout the day without their recovery being compromised by a cold, damp change robe.
We look forward to seeing updates from the GB Rowing Team on the athlete-run Instagram account as they go about their day-to-day training in preparation for some big upcoming competitions.
Gideon Bright, dryrobe® founder and CEO commented:
“Our mission at dryrobe® is to help inspire, enable and improve the experience of an active outdoor lifestyle, for everyone. British Rowing embraces this ethos wholeheartedly, which is why we’re proud to be supporting the incredible work they do, ensuring that British rowing continues to thrive from the grassroots right up to winning medals at the Olympic and Paralympic Games.”
Kenny Baillie, Director of Partnerships and Communications at British Rowing also added:
“dryrobe® and British Rowing are such a good fit and the deal feels so authentic because it was instigated by our elite athletes. They have identified brands they really want to work with and we are confident that the content we create, across our channels to support the partnership, will feel natural and organic.”
Keep an eye on our social channels for some exciting content coming soon!
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