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When we were approached by the GoPro UK team about putting together a full custom design, we knew it was one of the projects we couldn't wait to get started on.
In fact we have a top 3, 'who we want to work with' list and GoPro were right there. (We have been fortunate enough to tick off two of the top three already!) Lets admit it, this was fun & super exciting to work on. Wherever there are outdoor extreme sports you always find GoPro. Such a perfect fit for our brand too. After all, any outdoor sport in the UK is #dryrobeterritory
The design took shape after some back and forth fine tuning and then we, excitedly placed the order for production. The chance came about to get delivery of some of the order in ahead of the Surfing England 2017 English National Surfing Championships at Perranporth, Cornwall, UK.
Surf was forecast to build over the weekend of the event and the weather was set to deteriorate along with the increasing swell. It was all set to be the perfect storm for the launch of the GoPro dryrobe, with some great waves and challenging weather conditions.
We had a great response to the dryrobes and whatever the weather does we know that they are a great bit of kit for competitors, staff & spectators.
We got this comment from Elliot Harper at GoPro
"The dryrobes look absolutely fantastic, work a dream and have become such an essential part of our event tool kit now. Not only are they perfect to loan out to participants at the different sports events, but they are also great for us staff when we have to deal with the terrible British elements on an event site."
We look forward to seeing these at GoPro sponsored events and on the back of some of the World's best athletes.
We liked them so much we bought the company! I mean.. we made a film about it. Check it out :)
GoPro | dryrobe - at the English National surf Championships from Dryrobe on Vimeo.